The topic of “Influencers” has been getting a lot of attention in the Social Media Marketing world. In fact, the marketing firm razorfish has apparently trademarked the term “Social Influence Marketing”, but that’s an entirely different story.
So What are Influencers?
We’ve always had Influencers around us. As toddlers, our parents influenced how we behaved and responded in different social situations. In our teens, we kept a close eye [...]
In earlier times the Town Crier was the primary source of news and information. They would ring a bell to catch everyone’s attention, read their proclamation or announcement, and then post it in a common area for all to see. Do you see any similarities today?
Good question… who are the Town Criers of today’s world of media and technology? Obviously newspapers, radio, and television still [...]
Do You Really Understand Your Online Consumers?
For most online marketers, creating a personalized online experience is a top priority. But, are they really providing the BEST online experience that will allow their web site visitors to achieve their online objectives and goals?
Even today many web marketers take a single approach in terms of establishing and defining what a personalized online experience should look like. Using a single approach, these web [...]
