The topic of “Influencers” has been getting a lot of attention in the Social Media Marketing world. In fact, the marketing firm razorfish has apparently trademarked the term “Social Influence Marketing”, but that’s an entirely different story.
So What are Influencers?
We’ve always had Influencers around us. As toddlers, our parents influenced how we behaved and responded in different social situations. In our teens, we kept a close eye [...]
One of the big advantages in today’s online world is the ability to easily share a wealth of information with friends and other groups of people. Social networking has grown significantly since 2004 and a proliferation of online social networking sites and blogs are providing the tools and technologies needed to drive this new social revolution.
Although we now have greater opportunities to share information, the downside is that personal [...]
In earlier times the Town Crier was the primary source of news and information. They would ring a bell to catch everyone’s attention, read their proclamation or announcement, and then post it in a common area for all to see. Do you see any similarities today?
Good question… who are the Town Criers of today’s world of media and technology? Obviously newspapers, radio, and television still [...]
When it comes to internet marketing, not all businesses are created equally. An internet marketing strategy that works for one business, will likely not work for another. Unfortunately, most businesses aren’t able to think outside of the box when it comes an internet marketing strategy. They’ll assume that if the competition is doing one thing, they need to do the same in order to keep up.
This past weekend, CBS [...]
In my post titled Are You Tweeting? I promised a follow-up if I had seen any indication that Twitter was becoming more of a consumer based platform. Well the jury is out and I can confidently (and sheepishly) say that things are now alive and kicking when it comes to reaching out to consumers via Twitter.
I’m sure you’re asking, ”What changed? Did [...]
There is a lot of discussion taking place in terms of what methods consumers use in order to find products and services online. In fact there are so many different viewpoints it’s become more difficult for businesses or organizations to decide upon which direction to go next in their online marketing efforts.
Today I came across a rather interesting article/survey from The Nielsen Company (“Social Media: The Next Great Gateway for Content Discovery?“) which discusses the approaches [...]
Lately I’ve had a chance to really look into the changes taking place in the social networking and text messaging areas. By now, most of us should be familiar or at least heard of Facebook, MySpace and LinkedIn. But the standout trend leader for 2009 is Twitter, and it’s been riding a huge wave in terms of mainstream press coverage. It almost seems like terms like “googling” or [...]
