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Internet Marketing Consulting – Search and Social Media Marketing Solutions
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Archive for 'Search Engine Marketing'

How to Hire an SEO Specialist with 1-3 years of Experience

Subtitled: The SEO Hiring Oh-Oh!
It’s amazing when we see employers running job placement ads for SEO Specialists with 1-3 years of experience. We’re basically talking about companies that are willing to hire someone with very little experience or knowledge in terms of how to correctly implement and measure a search marketing solution.
Why Hire Someone Less Experienced?
So, why would an employer want to hire an SEO Specialist with only 1-3 years of  experience? Well, the likely answer is that they’re [...]

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Mobile Search Becomes More Localized

Most hand-held mobile device users realize how hard it is to search the internet. It’s slow and difficult depending on how many characters you need to use to find what you’re looking for. Yesterday, Google announced a search feature for U.S. mobile device users that will make searches with Google much easier on Android powered devices or iPhones.
With this feature, once you start [...]

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Google Updates Personalized Search

Without much fanfare, on December 4th 2009 Google announced an update to Google Personalized Search. Although this didn’t attract much attention in the business world, it’s an important update that web site owners should be aware of. It’s a further indication of the direction that Google is moving in terms of their online search tools.
What is Personalized Search?
Google Personalized Search was first launched in 2005 (announcement). With Personalized Search, Google search results are more personalized to your specific interests, based [...]

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