Online Shopping Influencers

The topic of “Influencers” has been getting a lot of attention in the Social Media Marketing world. In fact, the marketing firm razorfish has apparently trademarked the term “Social Influence Marketing”, but that’s an entirely different story. So What are Influencers? We’ve always had Influencers…

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Searching or Socializing – A Survey from Nielsen

There is a lot of discussion taking place in terms of what methods consumers use in order to find products and services online. In fact there are so many different viewpoints it’s become more difficult for businesses or organizations to decide upon which direction to go next in their online marketing efforts. Today I came…

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Online Consumer Behavior

Do You Really Understand Your Online Consumers? For most online marketers, creating a personalized online experience is a top priority. But, are they really providing the BEST online experience that will allow their web site visitors to achieve their online objectives and goals? Even today many web marketers take a single approach in…

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