How Is Your Online Sales Process Working?
Are you reaching out to prospective customers at that exact moment in time where they are looking for a specific product, service or information or is your web site just another stop along the way to your competitor’s web site?
The importance of matching web site visitor expectations to their online goals and objectives is likely the single most important consideration when it comes to designing a successful online experience or marketing campaign. Even in today’s Web 2.0 world, most web sites continue to present prospective customers with a confusing menu of links that site owners think will lead their visitors to their utlimate goal or objective.
The net outcome of this type of design and activity shows up as abandoned activity or low conversion rates. As a web site owner or manager, are you willing to risk losing a prospective customer or client?
The Basic Sales Process
If you’ve ever attended a sales training program or class, you’ll discover that there are basic steps that all successful sales people follow in order to get additional business. These steps are:
- Prospect for Customers
- Build Rapport with Customer
- Qualify the Customer
- Present the Product or Solution
- Close the Sale
These are basic steps in the sales process that have been successfully utilized over and over. These steps can also be applied to the online sales process.
The Lost Sales Opportunity
Many online marketers probably feel that they have built these steps into their online experience. The reality is that few web site designers are familiar with the standard sales process listed above and they fail to incorporate these into their designs. This results in a site that fails to engage site visitors who may turn into potential clients or customers.
We will help you prepare an online marketing plan which will address your site visitors at each stage of the sales process. We will also work with you to design a plan that will bring in more targeted prospective customers and clients to your web site. We’re not just interested in generating more traffic to your web site, we’re interested in helping you successfully convert those visitors into customers or clients.
Contact Us today for a free, no obligation web site sales process analysis.