Interactive Arts, LLC ®

Search Engine Marketing (SEM) is an internet marketing strategy used to improve search rankings and generate more traffic to a web site. It includes Search Engine Optimization (SEO) for Organic/Natural Search rankings, and Paid Search Advertising or Pay-Per-Click (PPC, CPC) for search engines like Google, Yahoo, Bing, as well as other sites that support Paid Search, such as Facebook.

Just how important is SEM in terms of an internet marketing strategy? Well, a 2010 survey (conducted by BIA/Kelsey and ConStat) found that 97 percent of consumers were doing research online before making an in-store purchase. Of those surveyed, 90 percent of these consumers were using search engines to do their research. Online search has become an important research step in the decision making process of today’s online consumers.

SEM Strategies
A Search Engine Marketing strategy will not only help improve the visibility of your website online, it will also provide a well thought out plan for how to improve your rankings on the Search Engine Results Page (SERP), resulting in more targeted traffic, a higher percentage of satisfied consumers, and increased online sales and leads for your business.

The Rules Constantly Change
The rules are constantly changing in the SEM world, and trying to keep up with them is a full-time job. An experienced Search Engine Marketing Professional will have better knowledge and understanding of what these constant changes mean and how they impact your overall strategy.

When you look for a Search Engine Marketing Professional, don’t just settle on those with the lowest prices. The short term savings that you may have are likely to be wiped-out after considering the lost revenues you’ll experience with a less knowledgeable provider. You should always choose an experienced SEM professional that understands all of the intricacies of search marketing and is staying on top of continual changes in the SEM world that may impact your bottom line.

The professionals at Interactive Arts, LLC ® will create a detailed online Search Engine Marketing plan for your business that will generate increased traffic to your website with a higher percentage of conversions. Contact Us today to get your Search Engine Marketing efforts started!