Local Search

Local Search is an internet search task performed by online users in order to get more information about a local business or service provider. Most online users conduct this type of search at home, but an ever-increasing number of people are using mobile devices (smart phone, iPad, etc) to find local businesses when they are away from home, and looking for something close-by.

According to Google, 20% of searches on Google are related to business locations. In fact, Local Search has quickly replaced Yellow Pages and other print media when it comes to searching for a local business or service, and most consumers have switched to online sites like Google Places, Yahoo! Local, or other local online sites to get more information about a local business or establishment.

Local Search has become an integral part of the online decision making process. A number of studies have shown that most consumers conduct their research online, before heading off to a local business, or restaurant. Making sure that Local Search is included in your overall internet marketing strategy will help ensure that these potential consumers or clients will find you – before they find your competition.