SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is the process of optimizing web site content in order to improve it’s Natural Search ranking within the Search Engine Results Page (SERP) for Google.com, Yahoo.com, Bing.com, Ask.com, and many others.
The tricky part with SEO is that there’s not a great deal known about the calculations used by Search Engines to determine a web site’s search ranking, nor will the Search Engines themselves go into much detail about this process. The main reason for this is that they (the Search Engines) are trying to prevent online spammers and ”black-hat” marketers from ”cheating” the ranking system to achieve higher rankings.
Search Engines have a vested, long term business interest to ensure that their Search Engine Results Page is presenting the most relevant and meaningful search results for their search users. This is primarily because they want users to keep coming back and using their search engine. This also gives them an advantage when it comes to long term business growth in the form of additional monetization opportunities.
Search Engine Optimization is an ongoing practice that requires someone who is experienced with SEO and who is familiar with some of the unwritten guidelines related to best practices for SEO. It can take several years to develop this skillset and knowledge and leaving your SEO efforts in the hands of someone less experienced can have an impact to your bottom line if your web site does not show up as high in the search engine rankings as possible.
After your site has been optimized by a SEO Professional, your rankings should be monitored on a regular basis in order to ensure that your web content is showing up as high in the rankings as possible. Any ranking below the #10 position is basically invisible to most search users. Ideally, anything above the #5 spot is best. A #1 ranking produces about 70% or more of the click thru traffic on the Search Engine Results Page, but it can take a very long time to settle in at the #1 spot.
You’ll find that the experienced SEO Professionals at Interactive Arts, LLC an excellent search engine optimization partner that can help you achieve optimal search engine ranking results. Contact Us today for a free, no obligation Search Engine Optimization analysis.
