Social Media Marketing
When the Internet was first developed, it was created for scientists and researchers that wanted to share research notes and information online. The Internet of today, though, has been transformed into a sophisticated network of online users that is organized into groups of people that share similar interests.
Thanks to the advancements in online tools and technologies, online users today can easily share ideas, photos, links, and videos on Social Networking web sites like Facebook, LinkedIn, MySpace, and YouTube. Other platforms include Ning, and KickApps; and services like Twitter or text messaging. These tools and technologies have opened up the world to online users and provide them with a variety of options to communicate with others online.
For online marketers, this trend means that the rules have changed in terms of how consumers are finding and researching products and services. It’s no longer enough for marketers to have a web site and try to drive traffic to it through search marketing (SEO, PPC), email marketing, advertising or mass mailings.
Marketers in todays’ online world now need to learn how to reach out to consumers via the same social networks that their customers and clients are using. This practice is called “Social Media Marketing” (SMM) and the primary areas of focus for social media marketers are:
- Online Reputation Management – Manage your online reputation by monitoring the conversation about your brand. Engage with the social world to cultivate the image and branding that you desire.
- Social Media Optimization – Optimize your presence on Social Media Sites and point targeted users to your web site or marketing message to increase your credibility and improve your visibilty to potential customers, as well as the search engines.
- Social Media Placements – Target the customers you need to reach via online marketing placements on targeted social networking sites to engage them in your brand through ad copy, video, and other interactive tools.
Are you currently engaged with your online clients and customers in a two way conversation? Interactive Arts, LLC can help you develop an online Social Media Marketing strategy that will help you develop a more meaningful conversation with your clients. Your clients are reaching out to others online, make sure that you’re being included in their trusted Social Media Networking channels.
